You can either partner directly with game developers to offer their casino games, or buy a package of games from different developers from a B2B provider. The easiest way to receive payments from customers is by accepting credit card payments. You may also choose to accept other payment methods, such as cryptocurrencies. Casino game providers often include payment processing software with the games.
Cheaper licenses cost in the range of $15,000-$20,000 and more expensive options cost at least $40,000. Having a more reputable license can help attract more players. Licenses from European countries tend to be the most reputable ones, as these are the oldest gambling licensing jurisdictions. Any gambling license is legit as long as it is from an actual gambling licensing jurisdiction. You can look up a full list of these jurisdictions around the world online. Other countries you can buy a cheaper offshore license from including Costa Rica and Panama, Curacao. The last is very popular for online bitcoin casinos. Note that buying a gaming license from a certain country doesn’t mean that only people in that country can access your online casino. People from anywhere in the world can still play games on your site.
Expect to pay at least $15,000 on a gaming license. The average price for a casino game software package is about $200,000-$300,000. Web development might cost you $1,000-$5000 or more.
The cost of staff, including a customer service team, might be around $250,000 a year. However, you may be able to outsource customer service to cut costs. Marketing and advertising can cost anywhere from $20,000-$100,000 a month or more. This includes payments for SEO and SEM services as well as affiliate marketing. Hire an outsourced payment processor to cover payments to players for you, so you don’t have to deposit all the funds to cover payments. These services cost in the range of $20,000-$50,000 a month.
Having a large library of games is a good way to attract new users to your online casino. Offering things like welcome bonuses is another good incentive for people to sign up for your casino. A Google Adwords campaign is a cost-effective way to advertise your casino online. Paying an SEO expert to optimize your site and help it show up in search results is another great strategy. It might take 2 years or longer for your online casino to break even.
The appearance of your site is very important for attracting users, so always get it professionally built. If your site gives potential new users a bad first impression, chances are they’re not going to sign up. [8] X Research source
