We will cover some tips to help you boost your sales through Fiverr if you are just stepping on the marketplace or unable to get clients.
1. Optimize Your Fiverr Gigs
Clients can only find your gig if it ranks on the first page for the keyword of the service they are looking for. Therefore, making your gig more searchable and optimizing it should be your top priority. Your first step should be to optimize your gigs with on-page SEO properly.
You should start by smartly adding your target keyword (the one you’re trying to rank for) to your gig title. Fiverr uses the same keyword in your gig URL, so it is imperative to include your main keyword there. Moreover, setting up the metadata by choosing the correct fields for your service is equally important.
You can then add relevant search tags to your gig. The tags must also contain the main keyword for the service you are trying to rank for, and some variations of the same keyword that clients might search for when looking for that service.
Your gig description follows next. It helps to include relevant keywords in the description, but don’t overdo it. Instead, make your description compelling by explaining your expertise, experience, what you’re offering, and why clients should hire you over other sellers.
2. Stay Online and Respond on Time
It’s a no-brainer that clients prefer interacting with online sellers over offline ones. Thus, stay online as much as possible. If you cannot stay close to your computer all day, it is preferable to download a mobile app, log in to your account and keep an active internet connection all the time.
Moreover, Fiverr shows your average response time on your gig, so buyers can see how quickly you usually respond. Keeping it as short as possible to demonstrate your easy availability will increase your credibility in the eyes of buyers. Besides building trust, it could also be one of the most crucial ranking factors for your gigs. Therefore, responding to buyers on time should be your top priority.
3. Make More Gigs
Rather than merging all the services into one gig, create a separate gig for each sub-niche. If you want to kickstart your freelance writing business, for example, you should create separate gigs for the types of writing you offer, such as writing buying guides, scripts, product descriptions, and blog posts.
This will help your clients better understand what you are offering, and having more gigs increases your chances of ranking for more keywords. However, avoid offering the same service across multiple gigs, as it will not sit well with both buyers and Fiverr.
4. Offer Multiple Packages
Fiverr allows freelancers to offer different packages, such as basic, standard, and premium plans, for the service they provide. You can charge less for the basic package and more for the premium package by delivering more value. Having different packages allows you to control the pricing of your service better.
Additionally, it gives buyers an idea of what they will receive in their order. This eliminates confusion and waste of time for both buyers and sellers, enhancing efficiency and increasing clarity. Giving buyers different options for placing an order via different packages will boost your sales and increase conversions.
5. Add a Video to Your Profile
Including a video in your profile gives you the opportunity to describe your services with a creative touch. While it may not improve your gig ranking significantly, it will surely increase your conversion rates. Videos tend to increase the engagement rate more than images, so adding them to your gig stands a good chance of increasing sales.
Don’t make it too long, though. Keep it short and to the point. Additionally, the audio and video quality should be top-notch so that the buyer can better understand your services. You should check out the Fiverr guidelines about adding video to your gig and the dos and don’ts to avoid going against them.
6. Offer Quick Delivery and Free Revisions
Everyone wants their work done as soon as possible. If the nature of the job permits, consider adding a delivery time of 24 hours or less. By doing so, you can attract all urgent orders and increase the chances of retaining buyers. This will surely help you in making your freelance journey successful. However, ensure you can complete the task within the set timeframe.
Moreover, always include free revisions in your package. By offering free of charge revisions, sellers give buyers the peace of mind to ask for additional changes after the first delivery. Buying a gig with unlimited revisions signals to buyers that their money is well spent. As a result, the buyer is more likely to place an order quickly. In addition to boosting sales, it’s a smart way to stand out from the crowd.
7. Onsite and Offsite Gig Promotion
It is widely known that promoting your gigs on social media platforms helps you reach out to offline buyers. You can also advertise your gig on Facebook and Instagram to reach a broader audience. Nonetheless, consider the adverse effects it could have on your gig’s ranking, as the outside promotion will drastically decrease your conversion rates. The Fiverr algorithm considers impressions and clicks with no conversions as bad signals. Thus, avoid overdoing it.
Fiverr recently began allowing selective sellers to advertise their gigs on the platform. Consider promoting your gig if you have this option. It will boost your visibility and increase your chances of receiving orders. The feature works best for new sellers who do not have their gigs ranked and are not getting any orders.
Established sellers are recommended not to promote their gigs if they have consistently high rankings and receive consistent orders organically. Due to all the noise over the internet, once you stop spending money on the ads after promoting your gigs for a few days, there is a chance that your gigs will lose their organic ranking, and you may lose your organic orders.
Boost Your Sales on Fiverr
Following the tips covered in the article will surely help you get more Fiverr clients. Also, some ranking factors are beyond your control, such as having more reviews, having a high conversion rate, or having a special seller badge, so you should not abuse the platform with fake reviews and orders. Focus instead on those factors that can increase your sales down the road.
If asking for a raise from your freelance clients is difficult for you, list down your reasons for asking. This increases your chances of getting a better price without losing the client.
